As a rolling paper brand, the objective was to communicate a sense of tangibility through the use of analog techniques and aesthetics, generating a strong relationship with Gizeh's followers, while also following the brand's international guidelines.

Experimenting with practical effects, world building and miniatures, creating new landscapes and atmospheres.

While creating content for a brand which caters for the cannabis business and consumer, special attention is given to the social media platform's community guidelines, so as to come up with creative work arounds to allude to the plant without explicitly showing it.

Photography by Pepe Madero and Macarena Castillo.
Art and creative direction, coloring, editing, FX and graphic design by myself.

Made in conjunction with SocialCrew Agency.